研发单发取景系统，花费近百万；设计目镜花了两百万；内部的三块反光镜，其中一块花了两年半时间，等等这些，兰德博士砸下20亿重金让他们的团队力排万难研发出SX-70。在1973年一整年里SX-70售出了47万台，配套相纸售出450万盒，营收7500万。

 👆爱德华·兰德博士在公司年会上用SX-70拍摄

对于一台梦想中的照相机，兰德博士曾经印过一本叫做《The SX-70 experience》的小画册，发在1974年的董事会年会报告上，里面是兰德博士用SX-70亲自拍摄的宝丽来照片，在序文里兰德博士并没有复述SX-70取得的技术成就，相反，他道出了深埋在人类心灵迄今为止还没被解锁的令人钦佩的素质：

We could not have known and have only just learned–perhaps mostly from children from two to five–that a new kind of relationship between people in groups is brought into being by SX-70 when the members of a group are photographing and being photographed and sharing the photographs: it turns out that buried within all of us–God knows beneath how many pregenital and Freudian and Calvinistic strata–there is latent interest in each other; there is tenderness, curiosity, excitement, affection, companionability and humor; it turns out that in this cold world where man grows distant from man, and even lovers can reach each other only briefly, that we have a yen for and a primordial competence for a quiet good-humored delight in each other: we have a prehistoric tribal competence for a non-physical, non-emotional, non-sexual satisfaction in being partners in the lonely exploration of a once empty planet.

我们不曾知晓或刚刚才学到——多半从两三个孩子那里——当人们用SX-70拍照或被它拍照或分享它的照片时，一种新型关系便在人群中形成了：原来在我们内心深处——天知道这受了多少发育前（pregenital）欲望、弗洛依德学说（Freudian）和加尔文主义（Calvinistic）的影响——对彼此都有潜在的兴趣；我们交换着温柔体贴、好奇求知、兴奋激动、喜爱好感、友善交好和幽默诙谐的情感；原来，在这个人与人之间日益疏远，甚至连恋人都只能短暂相交的冷漠世界里，我们拥有渴望一种在对方身上寻求安静愉悦的本能：我们继承了远古部落的能力，在探索这个曾经荒芜的星球的孤独旅程中，找到同步，相携而行，无关肉体、情感与性上的满足。

（中文翻译部分来自《永不褪色的时光：宝丽来的故事》）